Why don’t manufacturers calibrate their displays properly at the factory?

Manufacturers adjust their displays to standout in showrooms and to differentiate themselves from the competition. By doing this, viewing modes or “enhancements”, are marketed that often do more bad than good. The fact that most people have never seen a display that adheres to system standards is an advantage, as it allows them to continue misleading the consumer. Furthermore, different home theater systems may require different settings to present material accurately.

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